I have scanned thousands of CVs and have found one common reason why so many of them get rejected. This...READ MORE
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In today’s job market and corporate environment, it is not enough to simply sell a product or service. It is equally important to sell yourself to advance in your career. However, “selling yourself” is not simply a matter of “talking yourself up.” Rather, it involves effectively communicating your personal brand and unique value in a way that demonstrates your worth as a quality candidate who can add value. Here are six valuable tips for effectively communicating your value.
When employers first meet you, they encounter who you are as a person, not just what you know or your academic credentials. To effectively communicate your value, start by leading with your soft skills. Soft skills are personal attributes, attitudes, and character traits that define your personality and general disposition.
Highlighting soft skills when applying for a job is important for several reasons:
While soft skills are important, recruiters also want to know that you can actually get the job done. To communicate your value, highlight your specific occupational skills, knowledge, and expertise, as well as your prior experience. These “hard skills” are technical knowledge or training that you have gained through your career or education. They demonstrate your proficiency in areas where prior knowledge and skills are essential and show that you can execute the roles and responsibilities of a specific job.
Highlighting your technical skills when applying for a job is important for several reasons:
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In today’s rapidly changing world, it is important to be adaptable and willing to learn. Employers want to know that you can adapt to new situations, learn new skills, and keep up with changing technologies and trends. By demonstrating a willingness to learn and grow, you can communicate your value as a flexible, forward-thinking employee.
Demonstrating adaptability and the ability to learn when applying for a job is important for several reasons:
Networking is an essential part of building your personal brand and communicating your value. Attend industry events, join professional organizations, and build relationships with colleagues and mentors. By expanding your network and building strong relationships, you can gain valuable insights into your industry, learn about new job opportunities, and build a reputation as a valued member of your professional community.
Finally, to communicate your value, it is important to focus on results and outcomes. Employers want to know that you can deliver tangible results and add value to their organization. Focus on the results you have achieved in previous roles and use specific examples to demonstrate your impact. By demonstrating a track record of success, you can communicate your value as a skilled and effective employee.
Whether you are a job seeker or an employee seeking to advance in your career, it is important to communicate your value effectively. By leading with your soft skills, highlighting your hard skills, knowing your unique value proposition, being adaptable and willing to learn, networking and building relationships, and focusing on results and outcomes, you can differentiate yourself from other candidates and become a highly valued member of your organization.
I have spent the last 10 years supporting companies ranging from start-ups to Fortune 500 companies to find and the best talent around the world.
During this time, I have:
Scanned and reviewed more than 26000 CVs.
Conducted over 7000 interviews.
Secured new jobs and promotions in 20 countries across 3 continents.
For the past 4 years I have been developing best practices and solutions to help good people optimise their career branding for great careers.
Are you interested in working with me?
Best of luck,
Your Career Optimiser | Certified Leadership and Management Consultant
Winner of Most Supportive Career Branding Service 2022