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How to Optimise Your LinkedIn Profile For AI

As the labour market tightens, 55% of job hunters report feeling burnt out from their search for a new job. The odds of securing employment now stand at a mere 3%. In such a challenging climate, traditional job search methods, including reliance on CVs and cover letters, are being reassessed.

However, before losing all hope for 2024, it’s crucial to recognise a development that, if leveraged correctly, could significantly transform your job search fortunes – I got you!

Hiring companies and recruitment agencies are increasingly relying on AI-driven Applicant Tracking Systems (ATS), also known as talent intelligence systems. These systems use AI to scan LinkedIn and match potential candidates to their live vacancies, meaning they are scanning LinkedIn, not your CV, for their next hire. This underscores the importance of having an AI-optimised LinkedIn profile.

I have written this article to help you understand why it’s important to make your LinkedIn profile today is just as important as your CV.  I will show you how to optimise your profile, so it gets noticed by companies and helps you find a job.


Table of Contents

The Rise of AI in Recruitment

The way companies find new employees is going through a major shift, driven by new talent intelligence systems.  These technologies are not merely trends but are becoming central to how companies and recruitment agencies discover and engage with potential candidates.

These technologies present numerous advantages for employers. They streamline the recruitment process, significantly reducing the time and resources spent on sifting through applications. By automating the initial stages of candidate selection, these systems can quickly identify individuals whose skills and experiences match specific job criteria. This efficiency is particularly beneficial in today’s job market, where there are more candidates and less job vacancies.

Moreover, AI-driven systems are not limited by the constraints of traditional job boards. They are capable of mining extensive databases like LinkedIn to find candidates, including those who may not be actively seeking new opportunities but whose profiles match potential vacancies. This approach not only widens the talent pool but also enables companies to target passive candidates who might be open to the right opportunity.

The reliance on these technologies is a double-edged sword for job seekers. On the one hand, it presents an opportunity to be discovered for roles that align closely with their skills and experiences. On the other, it necessitates a strategic approach to profile optimisation to ensure visibility to these AI-driven systems. The traditional CV, limited by its format and length, cannot fully capture the breadth of a candidate’s professional life in the way a LinkedIn profile can.

As the recruitment landscape continues to evolve, understanding and adapting to these technological advancements becomes crucial.  In the next parts of this article, I will give you tips on how to make your LinkedIn profile better so that these smart systems notice you, and you get more chances to find a good job.

A busy recruiter on a tablet and laptop

Understanding LinkedIn's Advantage

In the evolving job market, LinkedIn stands out as a powerful tool for job seekers. Unlike a traditional CV, which is often limited to two pages, LinkedIn allows for a more detailed and dynamic presentation of your professional journey. This platform offers a unique advantage in showcasing your full range of experiences, skills, achievements, and even your personality and professional ethos.

  • Character Limits and Flexibility: LinkedIn profiles afford you the flexibility to elaborate on your experiences and skills without the stringent constraints of a CV. You can detail your career achievements, describe projects, and highlight endorsements and recommendations from colleagues, offering a comprehensive view of your professional value.
  • Career Branding: LinkedIn serves as a platform for career branding, enabling you to create a professional identity that resonates with potential employers and recruiters. Through your profile, posts, and engagements, you can demonstrate thought leadership in your field, share insights, and contribute to discussions, establishing yourself as an expert in your industry.
  • Networking Opportunities: Beyond showcasing your professional credentials, LinkedIn facilitates networking with industry leaders, peers, and potential employers. Joining groups, participating in discussions, and connecting with professionals in your field can uncover opportunities that aren’t advertised on traditional job boards.
A recruiter calling a candidate

OptimisE Your LinkedIn Profile FOR AI

Optimising your LinkedIn profile for AI-driven recruitment tools is crucial for standing out in today’s job market. Here’s how you can ensure your profile catches the eye of potential employers and recruiters:


  • Profile Picture and Headline: Choose a professional photograph and craft a headline that succinctly states your professional identity and aspirations. Your headline should incorporate key keywords related to your industry and role.
  • Summary: Write a compelling summary that outlines your career narrative, key achievements, and unique value proposition. Use this section to tell your story, incorporating keywords naturally to improve visibility.  You can add up to 5 skills you want to be known for. Make these 5 count! 
  • Featured Section: Display key achievements, projects, or pieces of content that spotlight your skills and contributions to your field.  Use real examples to show how you’ve used your skills to achieve something. Did your problem-solving skills save the day? Tell that story through your Featured Section.

Experience and Skills:

  • Experience Section: Detail your professional experiences, focusing on achievements and responsibilities. Use bullet points to highlight outcomes and successes, and incorporate relevant keywords that match job descriptions in your field.  You can add up to 5 skills that contributed to your success for each role. These skills will also appear in your skills section.
  • Skills Section: Carefully select skills that align with your career goals and seek endorsements from peers. This adds credibility and showcases your proficiency.  Use this section to highlight your most relevant skills for your next role.  These are the skills that recruiters are filtering, so make sure you are including those.

AI and Keyword Optimisation:

  • Using the Right Keywords: Conduct research to identify frequently used terms in job postings within your industry. Incorporate these keywords throughout your profile, especially in the headline, summary, and experience sections.
  • Custom Sections: Utilise LinkedIn’s custom sections (e.g., Certifications, Publications) to showcase additional qualifications and achievements. This not only enriches your profile but also increases the density of relevant keywords.
  • Volunteering Section: Volunteering is a great way to acquire and demonstrate key skills.  Treat this section like you do your Experience section by demonstrating the impact you made with the skills you applied.
  • Recommendations and Endorsements: Recommendations serve as powerful testimonials. Request them from colleagues and managers who can vouch for your skills and impact in previous roles.  Ask them to highlight the skills you used that contributed to your success.

By following these steps to optimise your LinkedIn profile, you position yourself advantageously in the job market. An AI-optimised profile not only improves your visibility to talent intelligence systems but also showcases your comprehensive professional identity, setting you apart from other candidates.

Discover how recruiters search for candidates on LinkedIn with insights from a seasoned recruitment expert. Learn key strategies for optimizing your profile, using keywords effectively, and enhancing your visibility to unlock new career opportunities

Final Thoughts

As the job market evolves, so too must our strategies for seeking employment. The shift towards AI-driven recruitment highlights the importance of a well-optimised LinkedIn profile. Unlike a traditional CV, your LinkedIn profile offers the space to fully articulate your professional journey, skills, and personality. By following the steps outlined above, you can ensure your profile not only passes through AI filters but also catches the eye of human recruiters.

Transform your fortunes this year with AI optimised LinkedIn profile.

LinkedIn Profile Optimisation - £199

Leverage the power of the worlds largest professional network and optimise your career opportunities by articulating your value and impact:

✔️ Attract more opportunities.

✔️ Demonstrate your value proposition.

✔️ Achieve All-Star status


Let's Work Together And Optimise Your Career

I have spent the last 10 years supporting companies ranging from start-ups to Fortune 500 companies to find and the best talent around the world.  

During this time, I have:

✔️ Scanned and reviewed more than 26000 CVs.

✔️ Conducted over 7000 interviews.

✔️ Secured new jobs and promotions in 20 countries across 3 continents.

For the past 5 years I have been developing best practices and solutions to help good people have great careers and have developed 3 Career Coaching Programmes suitable for all professionals. 

Are you interested in working with me?

Email me today.

Best of luck,

Dave Crumby

Your Career Optimiser | Certified Leadership and Management Consultant

🏆 Winner of Career Development Specialists of The Year 2023

🏆 Winner of Most Supportive Career Branding Service 2022

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